After ten years of studying the history, geography, climate and geology of the Monterey Bay area through their P’tit Paysan and La Marea labels, Ian and Heather Brand started I. Brand & Family to showcase the truly unique vineyard blocks in the region- Santa Cruz Mountains, Monterey, and San Benito- which they believe will define their region. These wines are made with special regard for site, intended to intensely showcase place, and each site was selected because of its special location, match of variety to place, and relationship with the history and/or future of the region.